CLIENT
Autodash Africa

SERVICE NAME
Brand Building, Website Development, SEO, Product Copywriting & 3D Modeling

01.

Project Introduction

In today’s digital ecosystem, scale and performance matter as much as experience and trust. Autodash, one of Africa’s rising auto-tech giants, envisioned a robust platform that could register and showcase over 1 crore+ car parts across all global car brands, spanning two decades of manufacturing history. The challenge was that we build not just a website—but a powerful brand identity, a seamless digital experience, and a traffic-generating content ecosystem that could support dynamic growth.

Dreamzlab partnered with Autodash to build the brand from scratch—from identity to platform. Our scope included brand storytelling, high-performance UX design, SEO-enriched content, product 3D modeling, and a complete web development stack, hosted on an optimized home-run server.

We didn’t just launch a website—we architected a platform that could scale across categories, stakeholders, and millions of SKUs. Over 2 years of focused effort led to a sophisticated site backed by enriched landing pages, interactive booking features, and SEO hooks on every service page.

02.

Work Challenges

• Massive Data Scope: Organizing and presenting 1Cr+ products across varying models and brands required complex structuring and seamless backend logic.
• Stakeholder Alignment: Multiple internal and external stakeholders across tech, inventory, marketing, and business teams demanded agile coordination.
• Custom UX + SEO Strategy: Crafting a dynamic and intuitive interface while embedding SEO logic within every interaction.
• Product Detailing: Each product required custom copywriting, imagery edits, and even 3D modeling, creating an intense creative pipeline.
• Scalable Tech Stack: Building on a high-performance server architecture to support real-time updates and responsive performance.

03.

Key Outcomes

Discovery & Research
We began with immersive research—analyzing African auto markets, parts behavior, search trends, and stakeholder needs. This informed our brand voice, platform structure, and feature set.

UX Strategy & Brand Building
Dreamzlab created a brand narrative rooted in trust, availability, and automotive intelligence. Our UX roadmap included:

• Customer personas based on target user clusters
• Wireframes, interactive maps, and scalable navigation flows
• Conversion-optimized landing pages for each service

SEO & Content Execution
We developed SEO-rich service pages with hook-worthy keywords to drive traffic and visibility. Each landing page was optimized with:

• Keyword-aligned CTAs
• Booking links for real-time engagement
• Product-centric metadata

Product Pipeline & 3D Modeling
A two-year creative production cycle saw:

• Over 1 crore product entries uploaded
• Copy for each product written and optimized
• 3D product models created for select categories to improve visual interaction

Final Implementation
Dreamzlab ensured full-stack deployment, rigorous QA testing, and stakeholder training. Today, the platform is on the verge of standing out as one of Africa’s most dynamic auto parts directories—fully responsive, SEO-forward, and designed to scale.