CLIENT
The Love Co.

SERVICE NAME
Branding, Website Rehaul, Performance Marketing & Experiential Campaigns

01.

Crafting Love into a Brand Story

In the saturated world of skincare, standing out isn’t just about having a great product — it’s about telling a story that connects, converts, and compels. That’s where we came in.

The Love Co., a bold, sensorial skincare brand, approached Dreamzlab with a clear vision: elevate the brand to match its aspirations. From brand storytelling and website transformation to performance marketing and offline show campaigns — we partnered with them across every touchpoint to turn Love into an experience.

What we did:

• Curated a unique and emotionally engaging brand story
• Rebranded the website design and layout with a clean, minimal, and luxurious aesthetic
• Planned and executed a high-quality photoshoot for product consistency and visual identity
• Took over social media management with a strategic tone, cohesive grid, and campaign-led content
• Designed all website banners and brand touchpoints for visual storytelling
• Led performance marketing with strategic RoAS goals and A/B testing for audience segments
• Implemented bundle selling strategies, reduced over-discounting, and maximized profitability
• Deployed offline activation campaigns like “Spin the Wheel” at trade shows to drive engagement

02.

Brand & Growth Challenges We Tackled

• Unclear brand narrative across platforms
• Website lacked aesthetic alignment with brand positioning
• Inconsistent product visuals and brand tone
• Discounts were eating into margins without strategic bundling
• Social media lacked personality and performance integration
• Offline shows were under-leveraged for lead capture and conversions

We approached each challenge with a holistic solution—rooted in research, elevated through creativity, and scaled with strategy.

03.

From Brand Refresh to Revenue Boost

Discovery & Strategy
We started with a deep-dive into The Love Co.’s ethos, vision, and audience. This informed a redefined brand language and visual identity across digital platforms.

Design, Visuals & UX
Our creative team redesigned the website to reflect a sensorial, luxurious experience while maintaining user-friendliness. We executed a full product shoot to create visual consistency across digital and print.

Performance Marketing
From bundle-selling to targeted campaign structuring, we optimized spend, trimmed unnecessary offers, and focused on high-conversion tactics to hit RoAS benchmarks.

On-Ground Campaigns
At trade shows, we gamified engagement through interactive setups like “Spin the Wheel,” turning casual footfall into brand loyalists